The lighting market started in the early 1990s, and Shanghai is one of the earliest cities in China to establish a lighting market. What is the status and future development of the Shanghai lighting market and the operation of the major lighting stores in Shanghai? Recently, with the above questions, the author visited the major lighting markets in Shanghai and conducted extensive and in-depth exchanges with the market and some merchants.
Since the opening of Shanghai Lighting City, the first professional lighting market in Shanghai in December 1995, Gansu Road, Dongfang Road, Haoshijia, Jiuxing, Chengda, Dongming, Evergrande, Yishan Road, Liuying Road and There are nearly 20 professional lighting markets such as Caoyang Road and dozens of lighting business areas in the comprehensive building materials market.
Shanghai is one of the most economically developed cities in China and one of the most open cities, which determines that the development direction of the Shanghai lighting market must have a modern awareness; a lighting market with a modern store awareness must be excellent in hardware facilities. , but also to be excellent in software.
After visiting, the author believes that the Shanghai lighting market is relatively good in terms of software and hardware, among which Haoshijia Lighting Plaza, Liuying Road New Lighting City, City University Lighting City and Shanghai Lighting City are the representatives.
Haojianjia Lighting Plaza
Haoshijia Lighting Plaza is located at No. 285, Tianlin Road, Xuhui District, Shanghai. It was established in November 1998, with an operating area of 13,000 square meters, 150 merchants, and convenient transportation. Due to the historical changes of Shanghai over the past century, Xuhui District has become the most prosperous business district in Shanghai, established the status of Xuhui District as a high-end residential area, and is an important part of the city's transportation network system. The three-dimensional transportation network of subway, light rail, viaduct, inner ring line, and urban main road makes Xuhui District one of the areas with the most abundant transportation modes and the most complete transportation network in Shanghai.
The location of Haoshijia Lighting Plaza is the area with the strongest consumption power in Shanghai. There are a large number of high-end mature communities, and the purchasing power is very strong, which also determines the positioning and sales performance of the light city. The market brings together well-known domestic and foreign brands such as NVC, Philips, Osram, Sanli, TCL Lighting, Blackstar, and Swarovski.
According to some merchants in the store, the market is mainly based on retail and home improvement projects. Due to the relatively expensive facade rent and high expenses, the sales price of lamps and lanterns is relatively high. Some merchants responded that with the improvement of the quality and popularity of other markets in Shanghai, the further smoothness of urban traffic has brought challenges to the high-end operation of Haojiajia. In recent years, some customers have been lost.
Jiuxing Lighting Market
Jiuxing Market is currently the largest comprehensive market in Shanghai. Jiuxing Market was founded and managed by Jiuxing Village, Qibao Town, Minhang District, Shanghai in 1998. After 16 years of development, Jiuxing Market has been planned by Shanghai Municipal Commission of Commerce and Shanghai Municipal Bureau of Land Planning. It is a regional commercial center.
Jiuxing Lighting Market is located in the southwest of Jiuxing Comprehensive Market. The lighting market management area is composed of the original Jiuxing Market Lighting District and the adjacent Xingzhong Road and Xingdong Road lighting shops. It was reorganized into Jiuxing Market on February 14, 2008. New management area. The lighting market management area covers an area of more than 30,000 square meters, with nearly 600 shops and more than 300 merchants. The traffic of the market extends in all directions, with direct access to Gudai Road and Caobao Road, close to the outer ring road, which is very convenient.
Jiuxing Lighting Market has seized the opportunity to rely on each other with other professional building materials markets, radiating Songjiang, Fengxian, Qingpu and other suburbs and surrounding areas in the southwest of Shanghai, mainly in wholesale and engineering.
Shanghai Lighting City
The old Shanghai Lighting City opened on December 18, 1995. In order to better participate in the new round of development of the lighting industry, with the strong support of shareholders, Shanghai Mingkai Investment (Group) invested heavily in the original square. Completely renovated, in 2013, a new and modern lighting industry park was launched. At present, Shanghai Lighting City has a total area of 75,000 square meters, consisting of an 18-story main office building and a trade fair podium.
As the country's first functional area of productive services in the lighting industry, Shanghai Lighting City focuses on attracting first-line brands, high-quality manufacturers and distributors to settle in, and conducts strict audits on the settled brands; at the same time, it introduces R&D design, authoritative testing and other institutions to provide third-party Value-added services, and will gradually form ten functional service platforms integrating commodity circulation, information aggregation, entrepreneurial creativity, and financial services.
Shanghai Lighting City has more than 10,000 varieties of lamps, light sources, electrical appliances, accessories, etc., covering almost all lighting such as civil lamps, engineering lamps, and special lighting. , such as Philips, Panasonic, Osram, GE, and International Electric, Qisheng Electric, Foshan Lighting, Sunshine Lighting and Shanghai-produced Shunlong brand lighting.
Liuying Lighting City
Shanghai Liuying Lighting City is a professional lighting market exclusively developed by Shanghai Wanxia Real Estate Development Co., Ltd. in 2002. It is also the first professional lighting market in Shanghai to buy out property rights. The Lighting City is located at the intersection of Liuying Road and Beibaoxing Road, where Hongkou District and Zhabei District of Shanghai meet. New Road Elevated. The subway and light rail are within easy reach, and more than ten bus lines can be directly reached. The transportation is very convenient, and the geographical advantage is self-evident.
The mall covers an area of 20,000 square meters. The 1st to 4th floors of the market are lighting stores, and the 5th and 6th floors are commercial buildings. There are many rolling elevators, the observation elevator from the underground parking garage to the top floor, the large-capacity freight elevator, the ground and underground garages of more than 6,000 square meters, and the supporting facilities are relatively complete. The overall layout of the market fully reflects personalized design and barrier-free shopping. The settled brands are: NVC, Sanli, Xilina, Kaiyuan, Jihao, Qilang, Huayi, Xingrui, Philips, Hailing, etc.
Oriental Road Lighting City
Dongfang Road Lighting City is located at No. 1243, Pudong Dongfang Road, in the financial and trade center area of Lujiazui, Shanghai. The market was established in October 1996, with an operating area of about 15,000 square meters and more than 100 merchants. Dongfang Street Lighting City integrates lighting display, sales and warehousing. It mainly deals in more than 20,000 domestic and foreign lighting products such as lanterns, downlights, crystal lamps, engineering lights, light sources, switches, etc. Obtained "Shanghai Civilized Market".
Lighting City has the ability to provide and undertake large-scale projects and meet the special needs of various aspects. There are various business modes such as wholesale, retail and engineering. Speedmaster, Liyi, Ricky, Shifu, Pine, Australia, TCP, Hongyan, Diluo, Guoyun, Luyuan, Centric, Huayi, Nader, Generation, Juhao, Dafeng, Aiwenka Lai, Pinshang and many other well-known brands at home and abroad.
Shanghai City Lighting City
Shanghai Chengda Lighting City (formerly Zhabei Lighting City, Jiupin Lighting Market) is located at No. 3261, Gonghe New Road, on the north side of downtown Shanghai. The market was established in June 2000, with an area of over 30,000 square meters and an operating area of 1.5 It is a two-story building with a total area of 10,000 square meters. There are more than 200 business facades and 135 merchants. It is currently the largest wholesale market for lighting fixtures in Shanghai.
Shanghai Chengda Lighting City is one of the largest indoor lighting markets in Shanghai at present. It has invested more than 3 million yuan to plan the market in a unified way, adjust it according to different products, and actively guide businesses to operate one store and one brand. Without conflict, the image of the city of lights has been improved. At present, a brand monopoly area and a high-end boutique lighting area have been formed.
Post time: Jul-13-2022